Red Barn Advisors has developed a variety of Donor Retention reports designed to describe the progression of donors as a group through time based on the needs of the organization.
In this example, the clients was particularly interested in stemming the tide of attrition and increasing the retention trend based on specific avenues of support. The report is designed to examine five (5) years of history; the first three (3) years are shown.
Donor Retention reports are fully customizable to fit your needs. Often the report can be made flexible allowing you to use it to consistently tell the story about different groups, initiatives or trends.