Red Barn Advisors are experts in translating your vision for tailored messaging into reality. Your goals of increasing performance in targeted data segmentation are informed by a systematic approach. Your team is integral in each step of the process.

• • 1. Define purpose of message
    2. Articulate and Facilitate Call to Action
    3. Match data composition to delivery method
    4. Quantify the audience
    5. Engage the data
    6. Record outbound activity in database
    7. Process responses

Segmentation of your data is informed by the content of your system, the quality of the data, your constituent’s past engagement and your vision. Red Barn Advisors shepherds all these forces according to your need.

Staff turnover has left you without necessary resources

New opportunity requires a nimble response

Recurring efforts take too much time and struggle with quality

Segmentation mutual exclusivity is a problem

Complexity is beyond staff capacity

Translate Annual Development Plan into on-demand tools

Database is disjointed and difficult to parse

External data needs to be integrated into the segmentation