Red Barn Advisors are experts in translating your vision for tailored messaging into reality. Your goals of increasing performance in targeted data segmentation are informed by a systematic approach. Your team is integral in each step of the process.
- Define purpose of message
- Articulate and Facilitate Call to Action
- Match data composition to delivery method
- Quantify the audience
- Engage the data
- Record outbound activity in database
- Process responses
Segmentation of your data is informed by the content of your system, the quality of the data, your constituent’s past engagement and your vision. Red Barn Advisors shepherds all these forces according to your need.
Enlist an expert to facilitate your segmentation if...
Staff turnover has left you without necessary resources
New opportunity requires a nimble response
Recurring efforts take too much time and struggle with quality
Segmentation mutual exclusivity is a problem
Complexity is beyond staff capacity
Translate Annual Development Plan into on-demand tools
Database is disjointed and difficult to parse
External data needs to be integrated into the segmentation